Inherent Bummer is a surf brand founded by Travis Ferré, former Editor in Chief of SURFING Magazine and What Youth.

We are a multi-media creation machine, capturing the true spirit and enthusiasm of surfing while providing a platform for the surf community to be itself.

We emphasize authenticity, storytelling and honest observations of the culture we live deep within. We can be your window and your mirror into surfing and the odd, often imitated culture surrounding it.