New Inherent Bummer "Freesurfer" hat
When was the word “surfer” so loaded with alternative meaning and competitive toxins that we had to create a whole new word for those who simply rode waves without a jersey? Some of our favorite surfers live under the moniker, but the idea that we needed a word to differentiate surfing from freesurfing is a funny moment in our evolution.
To commeroate this ridiculous word and moment while simultaneously celebrating the ethos and surfers who its come to represent, we made a hat. Because surfing needs irony and jokes and we’re here to serve.
