...Lost to the rescue

Thank God for nimble and authentic as hell surf brands that are able to do something rad like this for all of us holed up in our houses. …Lost just opened their vault and will premiere a new surf vid for free every 3 days. If you’ve never seen them, this is a treat. Good punk tunes. Surfing that holds up to this day. And a general attitude that is nearly devoid entirely today. Enjoy, I’m so happy about this.

If you need a little context, here’s a piece I wrote a while back to introduce you:

In 1996 Chris Ward called …Lost shaper Matt Biolos from Hawaii and said:

“I need a fish. Tom Curren is over here riding a fish. I need one.”

He hung up and left Matt to translate what exactly that meant.

“I sent a couple to LAX and Chris picked them up,” Biolos recalled. “I had no idea what he meant when he called, but I did some research and went to surf shops and got an idea off some ’80s boards and went for it.”

Cut to 1997 and surfing is still licking it’s wounds after the release of Lost’s first two releases What’s Really Going On, and What’s Really Going Wrong — which served as the antithesis of the bubble-gum pop world captured in Taylor Steele’s films. Lost just hit record wherever they were. On the road. At the party. In the water. There were no skits. No acting. This was real. At the time, surfboards looked like bananas in elf shoes, with too much rocker, no width and no volume. But Chris Ward and Cory Lopez were now running around the North Shore with “little discs” attached to their feet and shredding on them in all conditions while filmer Drew Todd followed, relaying back to Reola and Biolos just how sick what was going down.

The result is the third (or so, depending where you start keeping track) installment into Lost’s video library. This was the beginning of the slow death to the 6’2″ shortboard and launched the ride this board (2 to 4 inches) shorter than your normal shortboard” sticker on 3/4 of the new boards in shops. The film was raw and sucker punched groms with the idea that they could get radical on anything — in any size surf.

And now, today, thanks to …Lost and no thanks to this global conumdrum, we are all inside, but now we can stream a …Lost classic for free, and spare the dusty trip the attic for the VHS. Enjoy, and maybe get on their site and order something to look forward to. —Travis Ferré