inherent_bummer.png

It’s not the end of the world.

Watch: Mason Ho x FCS Release Signature Fin

Watch: Mason Ho x FCS Release Signature Fin

The world is for sale. Everywhere you look, products are worked into content across every medium, inbox, phone-scroll, podcast and billboard. But for the first time ever, I’m convinced this product — the new Mason Ho signature fin from FCS — will have no problem both entertaining and moving product. Mason Ho is a brand and consumer’s dream.

We worked with Mason and FCS to chronicle the process of making the fin and getting it right (quite organic but rather arduous at times to make sure it was exactly to spec). Especially since the Ho family legacy places such value on fin templates. This thing is well-vetted, trialed and tested for a couple years in fact.

Watch the full piece below and see how Mason landed on what we’re predicting will be the best selling fin of all-time. The new Mason Ho Signature fin from FCS.—Travis Ferré

Buy them here

New Inherent Bummer "Freesurfer" hat

New Inherent Bummer "Freesurfer" hat

Watch Juliette Lacome in THOUGHTS: Back in the Water

Watch Juliette Lacome in THOUGHTS: Back in the Water

0