Watch "On Air": 40 Years of Reef
Four decades ago two enthusiastic brothers from South America came to California and founded Reef — a brand synonymous with authenticity, iconic team riders, quality products, innovative ideas (bottle opening sandals!) and endless irreverence. Oh, and THOSE ads…
We recently grabbed faces from the past, present and future of Reef. We laughed. We laughed more. And we realized Reef is actually just getting started.
Over the the next few months, we’ll go back to the future and reminisce with the legends of yesterday and look forward with the headliners of tomorrow. Hit play below and tune back in Thursday to see episode one featuring Rob Machado.—Travis Ferré
