Watch "On Air" with Reef Founder Santiago Aguerre and his wife Cecelia

Reef was founded in 1984 by Santiago and Fernando Aguerre. The two brothers launched a brand that gave surfing a vibrant, irreverent and quality surf brand for decades. And you won’t ever find either of them hiding behind the corporate structure: These two will hang!

We had the opportunity to sit down with Santiago and his wife Cecilia   — who happens to be the first ever Reef girl — and caught a glimpse of what it takes to run a successful brand for more than 40 years. Turns out, having fun, evolving and pushing the boundaries of the norm are key.